Product · Analytics · MIT MBA

Rachmawaty
Sudirman

Customer Analytics & Product Management

10+ years delivering business growth through advanced analytics, AI, and large-scale digital transformation. Currently completing an MBA at MIT Sloan.

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10+
Years Experience
160M
Customers Served
40+
Team Members Led
$120K
New Revenue Stream
AI/ML Product Analytics Loyalty Fintech Telecom
01

Experience

2023 — 2025
Telkomsel
Senior Technical Business Lead — Loyalty Products & Analytics
Led cross-functional teams at Indonesia's largest telecom operator (160M+ subscribers), overseeing loyalty platforms and data migration for 25M+ high-value customers.
Oversaw cross-functional teams of 40+ for system and data migration of 9M+ customers.
Designed loyalty roadmap and boosted redemption rates across 10M+ annual transactions.
Led AI/ML Next Best Offer engine generating $120K in new annual revenue.
2018 — 2023
Telkomsel
Data Product Manager — Consumer Analytics & Digital Channel
Built analytics infrastructure and product initiatives for digital channels serving 40M+ monthly active users.
Led 25+ data teams for BI system transformation and marketing analytics pipeline.
Managed 160M customer data ecosystems with 300+ parameters, achieving up to 60% broadband revenue impact.
Drove mobile app improvements that increased Monthly Active Users by 2M+.
2017 — 2018
Telkomsel
Associate — Customer Experience & Service Evaluation
Conducted customer journey analysis and market research to identify pain points and improve service design, monetization, and NPS.
Recommended simplification initiatives that improved UX and NPS across core consumer products.
2013 — 2017
LAPIDIVUSI / Kleora
Data Management Consultant & Software Engineer
Consulting and early-stage startup experience across healthcare data warehousing, oil & gas digital transformation, and e-commerce backend development.
Designed a data warehouse system for 70+ public healthcare centers in Indonesia.
Implemented digital transformation for Indonesia's largest oil and gas company.
Designed and developed a database system and backend service using a test-driven development approach.
02

Portfolio

AI · Product
Next Best Offer Engine
Defined vision, metrics, and roadmap for an AI/ML-driven personalized offer and dynamic merchandising system. Launched and scaled to generate new revenue streams for Telkomsel's 25M+ high-value customers.
Product · MBA
Cerita MBA
A personal MBA application operating system — built from a real applicant’s workflow
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Product · Vibe Coding
Shortlist!
Shortlist is a brutally honest AI job tracker. It tells you exactly where you stand, what's missing, and whether you should even bother applying.
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Analytics · BI
Business Intelligence Transformation
Led BI system transformation for end-to-end marketing analytics pipeline, managed 160M+ customer base, built executive-level dashboard for CMO on marketing archetype, simplified product development process, developed Customer Data Platform for digital campaign management.
NLP · Machine Learning
Customer Service Email Categorization
Developed classical machine learning models using NLP for email categorization in collaboration with CMA CGM through MIT Sloan's Analytics Lab program.
Strategy · SaaS
AI Defensibility Roadmap
Designed product strategy and roadmap for AI defensibility in SaaS products in collaboration with Nasdaq, as part of MIT Sloan's Product Management Lab.
03

Education

May 2026
Master of Business Administration
MIT Sloan School of Management, Cambridge, US
Sloan Fellows Program · Business Analytics & Product Management Certificates · Telkomsel Scholarship Awardee
December 2016
MSc, Advanced Computer Science & IT Management
The University of Manchester, UK
Distinction · Best Master's Research Poster, BCSWomen Lovelace Colloquium UK · Indonesia LPDP Scholarship Awardee
October 2013
Bachelor of Engineering, Informatics Engineering
Bandung Institute of Technology, Indonesia
Strong foundation in software engineering and information systems.
04

Skills & Recognition

Technical

SQL / PostgreSQL HiveQL Python R Tableau ML / AI NLP

Product & Leadership

Product Roadmap Growth Strategy System Transformation Change Management Cross-functional Leadership
2021
1st Winner — Telkomsel InnoXtion Award, Process Category
2019
1st Winner — High Value Customer Analytics (Telkomsel × Boston Consulting Group)
2016
1st Winner — Master Research Poster, BCSWomen Lovelace Colloquium, UK